The value of Chrome…

I’m writing a piece for Ariel, the BBC’s in-house newspaper, about Google Chrome, so I did some searching and was surprised just how many entries about the browser Google managed to find and how many of them were about the browser rather than the metal: if you search for ‘chrome’ on Google then the top seven hits refer to their browser

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Yet a similar search in Microsoft’s live search offers a range of Google-related news articles as the top hit, followed by a lot of links about chrome-plated cars. For those who have ever believed that Google’s organic search is somehow an objective reflection of the internet’s current interests and activities, this should make the Google-centrism of its worldview clearly evident.

When you search at google.com you are looking through rainbow-coloured glasses into a representation of the web where Google values and Google interests come first.

Later, via Twitter from mattjones

@billt Ranking algorithm at work? More queries relating to the browser, not chrome plating. So top results should be about Chrome, surely?

I’m not convinced…

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2 Responses to The value of Chrome…

  1. Paul says:

    Bill, I would be careful using the Live Search as a comparison.
    My experience is that Live Search is pretty poor – you get the impression that they are totally re-engineering it – some of the discussions on various SEO sites suggest they are years behind Google. Perhaps that’s why they have been so interested in Yahoo? Paul.

  2. Jeff says:

    It’s difficult to say whether Google’s results have Chrome as high relevance because they fixed it that way, or because their search engine is better at considering relevance in a given time frame than Live Search. I mean, it is highly likely that people searching for Chrome in the last few days since Google Chrome launched would be looking for Google Chrome and so, it makes sense that a search engine gives a high relevance to results pointing at Google Chrome.

    In my opinion, the fact that Live Search did not, suggests their search engine is falling short rather than Google’s being biased.

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